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OUR STORY
A LOVELETTER TO AN ACROBAT
Back in 2010, two things happened:
I got deep into pancakes and I fell in love with an acrobat.
I wanted to impress her with a pancake that was nutrition-dense enough to power her through her entire performance… but so light that, like her, it would practically float.
No whole grain flour out there was fluffy enough. So I invented her a new one.
Out of popcorn.
It’s the lightest flour on earth. It’s also a nutrient dense heirloom whole grain.
It was the beginning.
A SIDE HUSTLE
The acrobat & I got married & gave out popcorn panckes as wedding favors.
I took my savings of $5,000 and a big steel whisk, I bought a griddle & my first round of ingredients, and I started working farmer’s markets.
It was supposed to be a side hustle to my career in the Chicago Theatre.
A VANISHING ACT
But then, in 2020, the theatres all closed. One night the lights went out, and stayed out. Some of them were dark for two years, some will never turn the lights on again.
As a new dad with no job, no industry, and no career path forward, it was a hopeless time for me.
But I had this side hustle: a little seedling of a business working with regenerative farmers helping to build a more hopeful world for my son’s generation to live in.
A BUSINESS
After taking the risk and going full time on Long Table, the business doubled in size twice in two years, and is growing every month.
Just like that kid.
SHARK TANK
Then we went on Shark Tank.
It was bananas.
It was one of the strongest responses to a product that the show has seen in years.
Thank you for your support, it really does mean the world to me to be able to put good food on your table.
-Samuel
-----> founder of Long Table