OUR STORY
A LOVELETTER TO AN ACROBAT
Back in 2010, I was obsessed with pancakes and I fell in love with an acrobat.
I wanted to impress her with a pancake that was nutrition-dense enough to power her through her entire performance… but so light that, like her, it would practically float.
No whole grain flour out there was fluffy enough. So I invented her a new one. Out of popcorn.
It’s the lightest flour on earth. It’s also a nutrient dense heirloom whole grain. It was the beginning.
A SIDE HUSTLE
We got married & gave out popcorn panckes as wedding favors. I took my savings of $5,000 and a big steel whisk, I bought a griddle & my first round of ingredients, and we started working farmer’s markets.
It was supposed to be a side hustle to our careers in the Chicago Theatre.
A BUSINESS
But then in 2020, the theatres all closed.
We went full time on Long Table.
SHARK TANK
Within two years, we were on Shark Tank. Which was bananas.
Since then, Long Table has
- become a multi-million dollar brand
- 10X-ed our social following
- grown to a full time staff of 5
- completely rebranded
- launched in over 120 stores
- launched three limited-edition online only pancake mixes
- built a small-business supply chain that supports family-run regenerative farms
Thank you for your support, it really does mean the world to me to be able to put good food on your table.
-Samuel
-----> founder of Long Table
